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American Express Raises ROE

The card company promises better days ahead.

American Express

(AXP) - Get American Express Company Report

says investors should expect to get more bang for their buck next year.

The charge card giant says it has increased the target range for the firm's return on equity to between 33% and 36%. The prior target had been between 28% and 30%.

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Return on equity is one way of measuring how effectively a company is putting its shareholders money to work.

The stock closed at $58.45, up 29 cents.