The most recent example is coffee giant Starbucks, as TheStreet recently reported.
If you always have a caramel macchiato on Mondays, but Tuesdays call for the straight stuff, a double espresso, then Starbucks is ready to know every nuance of your coffee habit. There will be no coffee secrets between you, if you're a Rewards member, and Starbucks.
This fall as Starbucks rolls out more of its new cloud-based Digital Flywheel program, backed by artificial intelligence (AI), the chain's regulars will find their every java wish ready to be fulfilled and, the food and drink items you haven't yet thought about presented to you as what you're most likely to want next.
So targeted is the technology behind this program that, if the weather is sunny, you'll get a different suggestion than if the day is rainy. Or expect suggestions to vary on the weekend or a holiday, as opposed to a regular workday. If it's your birthday, Starbucks will offer a personalized birthday selection. If you patronize a Starbucks other than you're regular haunt, Starbucks will know that too.
Read full story here.
More of What's Trending on TheStreet:
- Tesla Headlines This Lineup of 12 Amazing New Cars for 2018
- Got a Mouth Like Mooch? Why Swearing at Work Could Get You Fired
- It Has Gotten So Sad for Costco and Sam's Club They Are Discounting Stuff on Groupon
- I Am a Millennial Who Just Went to Kmart for the First Time Ever and Couldn't Believe This Place