Amazon (AMZN) - Get Report  has unveiled updates to its hardware offerings at an event inside the Sphere at its campus in Seattle with a focus on its popular Alexa, Echo and Ring products. One of the biggest debuts was the company's Echo Buds wireless headphones that connect to Alexa and feature noise cancellation technology. 

Amazon shares were rising 1.5% to $1,768.33 on Wednesday and are up roughly 18% this year.

On Wednesday, Amazon debuted an all-new Echo that features a new fabric design, 3-inch woofer and increased bass volume. The company says that the Echo Studio smart speaker will automatically calibrate to maximize sound in whatever room the device may be in.

Alexa users will also now have the option of substituting the home assistant's default voice for Samuel L. Jackson voice that will feature both explicit and non-explicit language settings. The Sam Jackson voice can be had for the sale price of 99 cents for the rest of 2019, and the company said it has has plans to add more voices in 2020. 

Amazon also announced an update to its Ring home security system that it says will increase user privacy amid concerns about who can see the video streams the surveillance camera records. 

The company also announced a line-up of more than 20 new Fire TV products that includes far field voice control and expansion of the first Fire TV Edition smart TVs in Europe. 

Amazon also introduced the Echo Loop, a smart ring that is connected to Alexa, features microphones and pairs with your phone for a data connection. The ring joins the Echo Frames, $180 smart glasses that are also Alexa-connected. The glasses do not feature a camera, but can be fitted with prescription lenses. 

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