(AMZN) - Get Report invited multiple packaged food companies including General Mills (GIS) - Get Report and Mondelez (MDLZ) - Get Report to its Seattle headquarters in order to convince them to bypass traditional retailers like Target (TGT) - Get Report and Walmart  (WMT) - Get Report and sell their goods through Amazon's channels.

The meeting is scheduled to happen over a three-day period in May, Bloomberg reported.   

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