Amazon.com (AMZN) - Get Report is calling its first play in live sports: $2.8 million for advertising packages set to run during primetime Thursday night National Football League games streamed on Amazon's Prime service, sources told Reuters.

The packages would include 30-second spots and run in the fall 2017 season's 10 Thursday night games. The games will also run on CBS Corp (CBS) - Get Report or Comcast Corp's (CMCSA) - Get Report NBC, which each get five games.

Amazon paid $50 million to the NFL to stream the games, up from the $10 million Twitter (TWTR) - Get Report paid last season to stream Thursday night NFL action.

Amazon can sell 10 30-second spots per game and the ads will also reportedly run on Amazon's website. It's unclear whether the ad revenue will make up for the cost of purchasing the rights to the games because different ad packages will sell at different price points.

What's Hot On TheStreet

Tesla still doesn't deserve its valuation: Tesla (TSLA) - Get Report fanboys have just gained their daily pound of flesh. The electric car company has reportedly reached a deal with officials in China to open a production facility in the world's biggest clean-energy car market. The deal would likely allow it to form a joint-venture with a China-based partner and avoid the 25% tariff applied to imported vehicles. The move would also substantially cut shipping and production costs when compared to Tesla's facility in Nevada, TheStreet's Martin Baccardax reports.

Tesla is now valued at an insane $61 billion...and counting.

What was this Kroger exec drinking: Maybe this Kroger (KR) - Get Report fella has been up too late studying the aftershocks of Amazon's (AMZN) - Get Report big deal for Whole Foods (WFM) . "I'm glad their stores are finally open," Kroger CFO Michael Schlotman said about German rival Lidl at Oppenheimer's Consumer Conference Wednesday. Schlotman said he is excited, in fact he feels "great about it," to finally start seeing if the preparations Kroger put in place to compete with Lidl will stand the heat. TheStreet's Lindsay Rittenhousewas all over this bizarre exchange.

Having your profit margins crushed by a ruthless German grocer shouldn't be exciting, Kroger.

Don't forget about Intel: Advanced Micro Devices (AMD) - Get Reportmay beat Intel Corp. (INTC) - Get Report to selling the fastest computer chip this year, but the technology giant is working on other projects that are pushing the limits.

From artificial intelligence to drones, Intel is working to connect everything to the internet to collect data that can be used to improve safety, efficiency and lifestyles. Whether it is helping athletes perform better or making cars autonomous, Intel's technology is working to transform multiple industries. Here's 11 cool projects Intel is working on that investors seem to have forgotten about.

Visit here for the latest business headlines.