If you've shopped on Amazon (AMZN) - Get Report recently, you may have noticed that those once-ubiquitous ads for its own private-label products have become less noticeable.

In fact, the e-commerce giant has made a concerted effort to scale back those advertisements, according to a report from CNBC. The move comes despite Amazon having increased its private-label offerings immensely in recent years, CNBC reported, citing multiple Amazon sellers and consultants. 

And it comes on the heels of increased scrutiny both domestically and internationally as politicians begin to tackle Amazon's ever-widening reach. Sen Elizabeth Warren (D-MA) recently proposed breaking up big tech companies like Amazon and Alphabet (GOOGL) - Get Report  that both own massive platforms and sell their own goods on those platforms. 

Over in Europe, regulators are expected to announce soon whether they are going to continue investigating the company's data practices. Regulators across the Atlantic are worried that Amazon could be using sensitive information about its competitors' products to its own advantage. 

Amazon's decision to reduce the advertisements for its own products on its platform may be a direct result of these inquiries. The company has also moved some of its promotions for private-label products to less prominent areas on its pages, according o CNBC.

Shares of Amazon were up 0.4% to 1,821.63 on Wednesday and are up 21% this year.  

Amazon and Google are key holdings in Jim Cramer's Actions Alert PLUS charitable trust

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