NEW YORK (

TheStreet

) --

Netflix

(NFLX) - Get Report

is taking another blow in its expansion into the U.K. and Ireland.

Amazon's

(AMZN) - Get Report

LoveFilm has proved to be a roadblock to Netflix in its expansion internationally, announcing Wednesday a deal with

Sony

(SNE) - Get Report

that will ultimately block Netflix from streaming the same content.

LoveFilm struck a multi-year deal with Sony for exclusive streaming rights to "second subscription pay-TV window," which includes films like

The Social Network

and

Salt

. Amazon reached a similar agreement with

Warner Bros.

This deal comes a day after Netflix signed an agreement with

BBC Worldwide

in the U.K. and Ireland.

-

Reported by Jeanine Poggi in New York.

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