NEW YORK (
is taking another blow in its expansion into the U.K. and Ireland.
LoveFilm has proved to be a roadblock to Netflix in its expansion internationally, announcing Wednesday a deal with
that will ultimately block Netflix from streaming the same content.
LoveFilm struck a multi-year deal with Sony for exclusive streaming rights to "second subscription pay-TV window," which includes films like
The Social Network
. Amazon reached a similar agreement with
This deal comes a day after Netflix signed an agreement with
in the U.K. and Ireland.
Reported by Jeanine Poggi in New York.
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