NEW YORK (
was a big winner on Black Friday, reporting that sales of its Kindle e-reader quadrupled from last year.
The e-commerce giant also noted that its Kindle Fire tablet is still the most popular item on its Web site since its launch last month.
Overall, online retail sales jumped 26% to $816 million on Black Friday, according to comScore, with Amazon leading the way.
Shares of Amazon rose 3% to $188 in premarket trading.
Reported by Jeanine Poggi in New York.
Follow TheStreet.com on
and become a fan on