Some early Prime Day results are in -- and retailers are seeing a bigger lift online than they did last year.
According to Adobe Analytics, which tracks data from 80 of the biggest 100 retailers in the U.S., said that large retailers -- defined by more than $1 billion in annual revenue, saw a 64% increase in online sales compared to a typical Monday. That surpasses last year's lift, which was 54% compared to an average day.
Niche retailers, with less than $5 million in annual revenue, saw a 30% lift, Adobe said. Adobe typically releases its estimates for Amazon's Prime Day sales after the event is over.
Amazon (AMZN) itself doesn't release Prime Day sales figures, but tweeted on Tuesday that "predominantly small and medium-sized businesses" on its platform saw the largest amount of sales over a 24-hour period in Amazon's history.
"The bottom line is that for the big box retailers, there's upside for everyone," said Jerry Kurtz, head of retail at Infosys Consulting.
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