Some early Prime Day results are in -- and retailers are seeing a bigger lift online than they did last year.
According to Adobe Analytics, which tracks data from 80 of the biggest 100 retailers in the U.S., said that large retailers -- defined by more than $1 billion in annual revenue, saw a 64% increase in online sales compared to a typical Monday. That surpasses last year's lift, which was 54% compared to an average day.
Niche retailers, with less than $5 million in annual revenue, saw a 30% lift, Adobe said. Adobe typically releases its estimates for Amazon's Prime Day sales after the event is over.
Amazon (AMZN - Get Report) itself doesn't release Prime Day sales figures, but tweeted on Tuesday that "predominantly small and medium-sized businesses" on its platform saw the largest amount of sales over a 24-hour period in Amazon's history.
"The bottom line is that for the big box retailers, there's upside for everyone," said Jerry Kurtz, head of retail at Infosys Consulting.
Save 45% with our Prime Time Sale. Join Jim Cramer's Investment Club, Action Alerts PLUS, to become a smarter investor! Click here to sign up!