Alliance Data in Dunlaps Pact

The private label card deal runs six years.
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Alliance Data Systems

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, a manager of private-label credit card systems, said Tuesday it signed a six-year agreement with

Dunlaps

to provide private label credit card programs for its department store brands.

Alliance Data will provide a full suite of services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; marketing services; and customer service functions.

"As our credit programs are driven by marketing analytics and consumer insights, we are uniquely able to help Dunlaps identify, attract and retain their best customers," the Dallas-based Alliance Data Systems said.

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