Alliance Data Systems
signed a five-year agreement to provide private label credit card services for Bealls Outlet Stores and
Burke's Outlet Stores
Bealls and Burke's, which have an annual combined sales of $600 million, together have more than 500 stores in 14 states and are retailers of value priced apparel and accessories, as well as home furnishings.
Alliance Data will provide turnkey private label credit card services including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.
"We are pleased to join in a partnership with Bealls Outlet Stores and Burke's Outlet Stores, to help them meet their aggressive growth targets," the Dallas-based company said. "Both Bealls and Burke's have a very consumer-focused approach to their business, which aligns closely with Alliance Data's approach of leveraging consumer insight to drive sales and increase customer loyalty."
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