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Airtran-Frontier Marketing Deal

They want to better serve customers, they say.

Airtran Holdings

(AAI)

and

Frontier Airlines Holdings

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set a referral and marketing relationship.

"Today is a very exciting day for AirTran Airways and our customers," the company said. "Both Frontier Airlines and AirTran Airways have always been leaders in our respective markets and today's announcement further underscores that role as we become the first LCCs to establish a system that will allow us to offer the best of both airlines to our customer base."

Shares of Airtran were down 2 cents, or 0.19%, at $10.79 Tuesday.

This story was created through a joint venture between TheStreet.com and IRIS.