Skip to main content



) - Talk about an anticlimax.

American International Group's

(AIG) - Get American International Group, Inc. Report

secondary offering that will likely be priced Tuesday will meet a collective yawn from investors, less than a week after traders sent



initial public offering skyrocketing.

AIG CEO Robert Benmosche

"It is not going to have the allure. The excitement of LinkedIn was like having a baby, while the AIG re-IPO is like a patient surviving a heart attack," says Steve Gerbel, founder and president of

Chicago Capital Management


AIG is expected to price 300 million in shares by close of business Tuesday, at around $29 to $30, said Scott Sweet co-founder of

IPO Boutique

. The offering of the government's 92 percent stake in AIG is actually a "re-IPO" of the shares acquired after the U.S. Treasury Department doled out $85 billion to bail out the insurer in 2008.

TheStreet Recommends

But despite three years of anticipation Wall Street is decidedly ho-hum on AIG's plans.

"LinkedIn was a far more speculative story compared to AIG, which has been around for many years. It is the government selling the stake after a bailout, so it doesn't have the same excitement," says Sweet. "In addition, AIG is a very large deal. They are selling 300 million shares compared to LinkedIn's 8 million."

Sweet added that the number of shares in the AIG IPO will limit the price sensitivity that made the LinkedIn IPO so exciting and caused some consternation in the markets. Critics have accused LinkedIn's underwriters of keeping outstanding shares to a minimum in order to ramp up demand. LinkedIn's IPO jumped from its $45 offer price to $94.25 on the first day of trading due to the demand for the shares.

Shares of LinkedIn are currently trading at $88.89.

But with hundreds of millions of AIG shares getting ready to flood the market, traders will the less than enthusiastic about getting in on the deal.

""The excitement of LinkedIn was like having a baby, while the AIG re-IPO is like a patient surviving a heart attack.""

"There is overhang in the AIG offering and there is a chance they may not be able to sell it all," adds Gerbel. "The LinkedIn deal had a specific amount to sell out. You know underwriters received calls from brokerages for the IPO where is AIG is saying 'please take this off our hands.'"

Ben Willis, a trader at

Sunrise Securities

agrees that the AIG IPO is nowhere near as exciting as the LinkedIn offering.

"If that were the case, the U.S. taxpayer could sell the whole position at a huge profit. This is the market pricing a deal over 5 months and the existing shareholders voted with their feet, not their check book," he said in an email.

Another factor that differentiates the IPOs is the business itself.

White and Case

partner Ernest Patrikis says the insurance business, "just isn't as sexy." LinkedIn has 100 percent growth opportunity, while AIG is in the process of restructuring its business in order to find growth opportunity, he adds.

"LinkedIn is a new company. There is simply no AIG bubble," said Patrikis. "This IPO is going to be anti-climactic. I just can't see the market getting excited about it, even though it is good that the government is getting out of AIG totally."

LinkedIn's CEO Jeff Weiner

AIG has spent the past two years divesting several of the insurer's non-core businesses to raise money to help repay the government and return the insurer to a profitable position. The

insurer said during its first quarter conference call

that it is in the process of reorganizing its property and casualty business, is working on making its aircraft leasing business, ILFC profitable again and it seeing good returns in its life insurance business.

The insurer wants to raise $25 billion to $30 billion in deployable capital by 2015 and may start share buybacks in 2012.

So while AIG's plans are noble, they are not tradeble.

David Weild, Capital Markets Advisor at

Grant Thornton

says that the two offerings are geared toward different types of investors.

"It is really apples and oranges," says Weild, adding that LinkedIn is a 100 percent growth company with large retail interest and AIG is a much larger transaction with linstitutional interest.

Sweet adds that AIG is drawing interest from both institutional investors and retail investors, but there are more than enough shares to go around.

And besides, the government's plan is not to create a first day share "pop."

"With AIG, given the size and what investors and traders are expecting, it will be priced and placed well so a profit can be adorned. But if it isn't placed well, there is a chance that the Obama Administration will not see its bailout money repaid, " says Sweet.

--Written by Maria Woehr in New York.

To contact the writer of this article, click here:

Maria Woehr


To follow the writer on Twitter, go to


To submit a news tip, send an email to: