Adobe released its annual holiday predictions for online revenue Wednesday, and the numbers are giving hope for a recovering retail market.
Adobe's numbers are based on a sample of 4,500 retail websites, 55 million stock keeping units, and more than one trillion website visits.
Through the first 21 days of November, online sales have totaled $28.58 billion, a 17.9% increase over a year ago. So far every day in November has seen $1 billion in online sales, compared to 19 out of 21 days last year. Today, Adobe expects Americans to spend $1.71 billion online.
By the end of the holiday season, Adobe expects $107.4 billion in online revenue compared to $94.4 billion last year.
The firm expects Thanksgiving Day holiday shopping to rise 15% year over year to $2.8 billion while Black Friday sales are expected to rise 16.4% to $5 billion. All told, Adobe predicts there will be 18 $2 billion online shopping days in 2017, after just 8 such days last year.
The majority of the shopping this month has been done on desktops (69%), while smartphone sales account for 21% of sales and tablet sales account for 10%.
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