Ad Revenue Declines at Wall Street Journal

Dow Jones says May ad dollars fell 3.4% at the paper.
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Dow Jones


said Monday that advertising revenue slid 3.4% at its flagship publication,

The Wall Street Journal

, in May.

Ad volumes at the paper dropped 7.3%, Dow Jones said, amid lower technology, general and classified advertising. Technology, in particular, was a weak spot, with ad volumes plunging 30.5% from a year earlier.

The lone area showing volume growth was financial advertising, which inched up 0.1% in May.

Dow Jones, which is currently evaluating a buyout offer from Rupert Murdoch's

News Corp.

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, said May advertising revenue increased 2% at its



International advertising revenue surged 47.4%, which the company said was driven by gains in financial and general advertising at the international editions of the