said Monday that advertising revenue slid 3.4% at its flagship publication,
The Wall Street Journal
, in May.
Ad volumes at the paper dropped 7.3%, Dow Jones said, amid lower technology, general and classified advertising. Technology, in particular, was a weak spot, with ad volumes plunging 30.5% from a year earlier.
The lone area showing volume growth was financial advertising, which inched up 0.1% in May.
Dow Jones, which is currently evaluating a buyout offer from Rupert Murdoch's
, said May advertising revenue increased 2% at its
International advertising revenue surged 47.4%, which the company said was driven by gains in financial and general advertising at the international editions of the