Ad growth at newspaper Web sites continues to outpace ad growth at the newspapers themselves.
The Newspaper Association of America says ad spending at newspaper sites increased by nearly 35% from a year ago in the first quarter, while print ad spending for the newspapers themselves grew by just 0.3%.
NAA members include
New York Times Co.'s
New York Times
Wall Street Journal
Web sites brought in $613 million during the period, according to the association, which represents some 2,000 publications in the U.S. and Canada. Print still generates the lion's share of revenue, bringing in $10 billion during the first-quarter of 2006.
"Newspaper publishers are winning on the Web, and their efforts to attract visitors, build leading Internet properties and monetize their online investments are being recognized by advertisers and consumers -- as shown by a full two years worth of outstanding consecutive gains," said NAA CEO John Sturm. "Meanwhile, newspaper print advertising continues to hold its own in the face of overall ad softness, reflecting our industry's ongoing dialogue with the advertising community to demonstrate the enduring value of newspapers' reach and engagement with consumer audiences."