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Provider of customer and information management solutions



said Monday that it introduced Acxiom RapidProspects, a quick-to-deploy, business-to-consumer marketing database solution designed to help midtier companies to acquire new customers.

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Acxiom RapidProspects gives mid-tier marketers browser-based access to campaign-ready, demographically enhanced prospects, enabling them to quickly and cost-effectively acquire new customers. Acxiom RapidProspects also tracks promotions and consumer responses over time, enabling more precise analytic capabilities, which can then be used to improve the effectiveness of future marketing efforts.

"RapidProspects offers clients in the retail bank, automotive and insurance industries quicker, more affordable and easier access to the most desirable prospects - and at the same time enables them to shorten time to market for customer acquisition campaigns," the Little Rock, Ark.-based company said.

This story was created through a joint venture between and IRIS.