Activision Blizzard's (ATVI) - Get Report top video game titles are performing up to, and exceeding, expectations, according to a UBS poll of 5,000 gamers across five key gaming markets, leading the firm to raise the company's price target to $66 from $56.
UBS also maintained its buy rating on the stock.
The firm's polling of gamers in the U.S., U.K., Germany, Japan and China revealed that there is solid demand for the company's big title games -- "Call of Duty" (which UBS describes as the "clear leader of the pack), "World of Warcraft, "Reforged" -- with continued strength in terms of engagement and monetization.
"Ongoing monitoring of player engagement, sentiment, & monetization trends for core gaming franchises presents a picture of a highly engaged global user base and a medium that persistently takes share of media time spent," analyst Eric Sheridan and his team wrote.
Activision has had an up and down year, but has managed to eke out an 11% year-to-date gain. Action Alerts PLUS research analyst Zev Fima has been following the company all year, and agrees that the strength of the company's core titles will be the driving force behind the stock.
"I've been bullish on ATVI and so far, since the earnings release, that has been wrong. However, when I look at the underlying fundamentals, the strength at the core franchises, and the pipeline following announcements made at BlizzCon 2019, I see a business that is significantly improved from where it was at the beginning of the year," Fima said.
Activision shares were rising 0.4% to $52.16 on Wednesday.
Editor's note: Story has been updated to replace titles associated with EA that were said to be associated with Activision.