6 Fascinating Ways Amazon Will Use Whole Foods to Make Even More Money

Every single retail executive alive should be scared to death on Friday.

In Amazon (AMZN) - Get Reportplunking down $13.7 billion to buy organic grocer Whole Foods (WFM) , Jeff Bezos has sent a powerful message to his retail rivals.

Macquarie analyst Ben Schachter breaks down how Amazon may utilize its prized new purchase. 

Editors' pick: Originally published June 16.

Read TheStreet's full coverage of Amazon's purchase of Whole Foods:

• Amazon's Big Deal for Whole Foods Is So Alarming That the Government May Not Let It Happen
• California Congressman Questions Amazon-Whole Foods Deal as Bezos Critic Trump Stays Mum
• Watch: Why Walmart, Target, Costco, Kroger and Dollar General Should Be Terrified of the Amazon-Whole Foods Deal
• Amazon-Whole Foods Deal Is a Win for Activist Investor; Trump's New Course for Cuba -- ICYMI Friday
• Watch: Take a Look At Amazon's Amazing Journey
• Go Inside Amazon's Disruptive Deal for Whole Foods: Cramer's 'Mad Money' Recap (Friday 6/16/17)
• Tech Sector Slides for Second Week but Amazon Scores Big
• Watch: Amazon's Move to Purchase Whole Foods Is 'Disruption of Society,' Jim Cramer Says

It's all about Prime.

The analyst sees potential for discounts at Whole Foods for Prime members. More discounts, more purchases of organic food.

1 / 6