The big show is just around the corner.
"On Monday, Apple will announce a new content service that, IF adopted by its users, should lower churn and drive higher lifetime value for each of Apple's 900 million unique ecosystem users. Additionally, it might attract new users to Apple's ecosystem," wrote Needham's Laura Martin on Thursday, upgrading Apple's stock to a strong buy.
Apple is widely expected to reveal a new services bundle, but Monday's announcement could break out a few different ways. Here's what we could see from CEO Tim Cook and the Apple crew:
1. Apple News Subscription
Reports have indicated that Apple plans to sell an updated Apple News offering, which would aggregate news and magazine subscriptions into one product. The Wall Street Journal reported that the Apple News offering would be priced around $10 per month. It isn't known exactly what will be available through the subscription -- the WSJ will reportedly be on it -- but some publishers are leery at the terms, which are said to include a 50% revenue share with Apple.
2. Apple's Answer to Netflix
Apple has been busy assembling a catalog of film and television for a subscription service, which would be offered separately from the new Apple News. The catalog will be a mix of content either funded, developed or purchased by Apple, and licensed content from major studios. As of a few weeks ago, Bloomberg reported that Apple was in last-minute talks with AT&T (T - Get Report) which owns HBO, CBS Corp (CBS - Get Report) , which owns Showtime, Lions Gate Entertainment, which owns Starz, and others. It also announced a multi-year partnership with Oprah Winfrey in 2018, and has inked a number of production or development deals with Hollywood actors and producers.
3. Possible: AirPower Mat + More
By way of a tweet from Tim Cook, Apple quietly announced its second generation of AirPods earlier this week. While hardware won't be a focus of Monday's event, the arrival of the new AirPods, led some Apple watchers to speculate that its long-awaited AirPower mat, a wireless charging system for Apple devices, could be arriving imminently as well -- along with a smattering of comparatively minor announcements or updates.
Apple shares closed down about 2% on Friday to $191.05.