With a history of people lining up for hours outside of stores and products selling out within hours, Apple (AAPL) - Get Report has built a seemingly unshakable brand name.

The lines may be a little longer pretty soon. 

Apple looks set to unveil a bunch of new products in September, but you better prepare for a hefty price tag.

Apple will reportedly release three new versions of the iPhone and a new Apple TV model, according to Buzzfeed.

Sources told the website that the most expensive iPhone model will be priced at around $1,000. It will reportedly feature a bezel-less, curved OLED screen, unlock using facial recognitions and charge through magnetic induction, according to the New York Times.

The September launch event will also see the fifth generation Apple TV released to the market. It is said to support 4K streaming and offer double the video resolution of the previous model. The upgraded Apple TV comes as the company invests more in its original programming in a bid to compete with Netflix (NFLX) - Get Report and Amazon Prime Video (AMZN) - Get Report

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