2019's Most Valuable Brands in the World

Though a brand itself is a pretty intangible asset, most companies know its inherent value, investing large amounts of money in the design, launch, and ongoing promotion of their brands. Good branding, after all, sticks in people's minds.

Brand Finance, a business valuation and strategy consultancy, calculates the value of the top 500 brands in their annual report, Global 500 2019. Four American tech companies top the list, and more Chinese brands are making their presence felt -- both China and the U.S. each have 11 of the top 30 brands. Ten of the top 30 are tech companies, five are telecommunications, four are banks and four are automobile brands.

Brand Finance figures a brand value by estimating the likely future revenues that are attributable to it, and calculating a royalty rate that would be charged for its use, thus arriving at a 'brand value' - a net economic benefit that would be achieved by licensing the brand in the open market.

Based on Brand Finance's 2019 annual report, these are the the world's most valuable brands.

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Photo: eversummerphotos/Shutterstock

1. Amazon
1. Amazon

1. Amazon

Brand value: $187.9 billion

Sector: Tech

Country: U.S.

Amazon (AMZN - Get Report) remains in the top spot as the world's most valuable brand; the brand value increased by nearly 25% over 2018, according to the report.

Photo: Philippe Huguen/AFP/Getty

2. Apple
2. Apple

2. Apple

Brand value: $153.6 billion

Sector: Tech

Country: U.S.

(AAPL - Get Report)

Photo: JHVEPhoto / Shutterstock

3. Google
3. Google

3. Google

Brand value: $142.8 billion

Sector: Tech

Country: U.S.

(GOOG - Get Report)

Photo: Asif Islam / Shutterstock

4. Microsoft
4. Microsoft

4. Microsoft

Brand value: $119.6 billion

Sector: Tech

Country: U.S.

(MSFT - Get Report)

Photo: Bumble Dee / Shutterstock

5. Samsung
5. Samsung

5. Samsung

Brand value: $91.3 billion

Sector: Tech

Country: South Korea 

Samsung (SSNLF) remains the most valuable business-to-consumer brand in Asia.

Photo: Vytautas Kielaitis / Shutterstock

6. AT&T
6. AT&T

6. AT&T

Brand value: $87 billion

Sector: Telecom

Country: U.S.

(T - Get Report)

Kristi Blokhin / Shutterstock

7. Facebook
7. Facebook

7. Facebook

Brand value: $83.2 billion

Sector: Tech

Country: U.S.

(FB - Get Report)

Photo: klevo / Shutterstock

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8. ICBC
8. ICBC

8. ICBC

Brand value: $79.8 billion

Sector: Banking

Country: China

The Industrial and Commercial Bank of China  (IDCBY) is one of the country's state-owned commercial banks.

Photo: testing / Shutterstock

9. Verizon
9. Verizon

9. Verizon

Brand value: $71.2 billion

Sector: Telecom

Country: U.S.

(VZ - Get Report)

Photo: rblfmr / Shutterstock

10. China Construction Bank
10. China Construction Bank

10. China Construction Bank

Brand value: $69.7 billion

Sector: Banking

Country: China

(CICHY)

Photo: zhaoliang70 / Shutterstock

11. Walmart
11. Walmart

11. Walmart

Brand value: $67.9 billion

Sector: Retail

Country: U.S.

(WMT - Get Report)

Photo: Sundry Photography / Shutterstock

12. Huawei
12. Huawei

12. Huawei

Brand value: $62.3 billion

Sector: Tech

Country: China

Huawei is global technology company that makes consumer electronics and telecommunications equipment. Brand Finance says the Huawei brand has increased in value since 2018 by 63.7%.

Photo: B.Zhou / Shutterstock

13. Mercedes-Benz
13. Mercedes-Benz

13. Mercedes-Benz

Brand value: $60.4 billion

Sector: Auto

Country: Germany

Photo: Art Konovalov / Shutterstock

14. Ping An
14. Ping An

14. Ping An

Brand value: $57.6 billion

Sector: Insurance

Country: China

(PNGAY)

Photo: Piotr Swat / Shutterstock

15. China Mobile
15. China Mobile

15. China Mobile

Brand value: $55.7 billion

Sector: Telecom

Country: China

(CHL)

Photo: testing / Shutterstock

16. Agricultural Bank of China
16. Agricultural Bank of China

16. Agricultural Bank of China

Brand value: $55 billion

Sector: Banking

Country: China

(ACGBF)

The publicly-owned bank is one of the largest in China.

Photo: GuoZhongHua / Shutterstock

17. Toyota
17. Toyota

17. Toyota

Brand value: $52.3 billion

Sector: Auto

Country: Japan

(TM - Get Report)

Photo: Dawid S Swierczek / Shutterstock

18. State Grid
18. State Grid

18. State Grid

Brand value: $51.3 billion

Sector: Utilities

Country: China

The State Grid Corporation of China is the country's state-owned electric utility company and the largest utility company in the world.

Photo: humphery / Shutterstock

19. Bank of China
19. Bank of China

19. Bank of China

Brand value: $51 billion

Sector: Banking

Country: China

(BACHY)

Photo: testing / Shutterstock

20. WeChat
20. WeChat

20. WeChat

Brand value: $50.7 billion

Sector: Tech

Country: China

WeChat, or Weixin, is a messaging and social media app developed by Tencent (TCEHY) . It has as many as a billion users.

Photo: Faizal Ramli / Shutterstock

21. Tencent (QQ)
21. Tencent (QQ)

21. Tencent (QQ)

Brand value: $49.7 billion

Sector: Tech

Country: China

Tencent, or QQ, is an instant messaging service. Chinese tech giant Tencent also provides online social games, music, shopping, microblogging, movies, and chat software.

Photo: testing / Shutterstock

22. Home Depot
22. Home Depot

22. Home Depot

Brand value: $47.1 billion

Sector: Retail

Country: U.S.

(HD - Get Report)

Photo: Jonathan Weiss / Shutterstock

23. Taobao
23. Taobao

23. Taobao

Brand value: $46.7 billion

Sector: Tech

Country: China

The Chinese online shopping site is owned by Alibaba.  (BABA - Get Report)

Photo: Nopparat Khokthong / Shutterstock

24. T (Deutsche Telekom)
24. T (Deutsche Telekom)

24. T (Deutsche Telekom)

Brand value: $46.3 billion

Sector: Telecom

Country: Germany

Americans recognize Deutsche Telekom (DTEGY) as T-Mobile.

Photo: Michael Gordon / Shutterstock

25. Disney
25. Disney

25. Walt Disney Co.

Brand value: $45.8 billion

Sector: Media

Country: U.S.

(DIS - Get Report)

Photo: Jonathan Weiss / Shutterstock

26. Shell
26. Shell

26. Shell

Brand value: $42.3 billion

Sector: Oil & Gas

Country: Netherlands

(RDS.A - Get Report)

Photo: Sergey Kohl / Shutterstock

27. Volkswagen
27. Volkswagen

27. Volkswagen

Brand value: $41.8 billion

Sector: Auto

Country: Germany

(VWAGY)

Photo: Lux Blue / Shutterstock

28. NTT Group
28. NTT Group

28. NTT Group

Brand value: $41.7 billion

Sector: Telecom

Country: Japan

The Nippon Telegraph and Telephone Corporation  (NTTYY) is a Japanese telecommunications company headquartered in Tokyo.

Photo: Phurinee Chinakathum / Shutterstock

29. BMW
29. BMW

29. BMW

Brand value: $40.5 billion

Sector: Auto

Country: Germany

(BMWYY)

Photo: NothingIsEverything / Shutterstock

30. Wells Fargo
30. Wells Fargo

30. Wells Fargo

Brand value: $39.9 billion

Sector: Banking

Country: U.S.

(WFC - Get Report)

Photo: Roman Tiraspolsky / Shutterstock

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