NEW YORK (TheStreet) -- When he died, former Apple (AAPL) - Get Report CEO Steve Jobs left behind so much more than just his company -- he left behind his ability to captivate and inspire millions through his words. But that doesn't mean anyone should underestimate his successor, Tim Cook.

Since stepping into the role of CEO, Cook has more subtly offered the same kind of unique perspective on the world and how Apple plays into that. From his strong stance on privacy rights to becoming the first and only openly gay CEO of a Fortune 500 company, it is clear that Cook has an opinion. He is just less vocal than his charismatic predecessor.

So here are 10 times Cook used his words to inspire millions:


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"From the onset, I wanted to pour every ounce that I had in myself into the company. But in terms of being everything (Steve Jobs) was, I never had that objective. I've never had the objective of being like him. Because I knew, the only person I can be is the person I am, right? I'm not an actor."

TV interview with Charlie Rose.

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"Winning has never been about making the most."

An interview with Bill Boulding at Duke University's Fuqua Business School

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"Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that."

Interview on NBC's Rock with Brian Williams 

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"Companies that get confused, that think their goal is revenue or stock price or something -- you have to focus on the things that lead to those."

Interview at the 2012 All Things D conference

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"Let your joy be in your journey -- not in some distant goal."

Auburn University 2010 commencement speech

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"You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem."

Interview with The Wall Street Journal

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"Life is fragile. We're not guaranteed a tomorrow so give it everything you've got."

Interview at the 2012 All Things D conference

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"You look for wicked smart people. You look for people who appreciate different points of view. People who care enough that they have an idea at 11 at night and they want to call and talk to you about it. Because they're so excited about it, they want to push the idea further. And that they believe that somebody can help them push the idea another step instead of them doing everything themselves."

An interview with Bill Boulding at Duke University's Fuqua Business School

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"You can only do so many things great, and you should cast aside everything else."

Interview at the 2012 All Things D conference

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"I don't consider myself an activist, but I realize how much I've benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy."

In an open letter to Apple customers.