There's a simple reason why the sports and recreational product industry is booming -- new stuff is getting cooler and cooler.
At the second-annual New York City-based Get Outdoors event, brands from durable workwear brand Carhartt to Cobra Electronics showed off their newest products that will soon make their way into retailers.
In March, The NPD Group reported that climbing industry products grew sales in 2016 by $52.9 million since 2014, reaching a four-year high of $175.5 million. The global information company predicted that in 2017, those sales will increase another 13%.
Since March, sales of climbing products has grown to be a $178.4 million industry, with camping at $1.08 billion, bags and luggage ($820.4 million), sunglasses ($239.7 million), water sports ($522.7 million), active apparel ($45.7 million), cycling ($6.2 billion), backpacks ($516.2 million) and athletic footwear ($17.3 billion), according to NPD research.
In total, the U.S. outdoor industry contributes $887 billion in consumer spending and 7.6 million jobs to the U.S. economy, Get Outdoors host Outdoor Retailer said.
Even J.C. Penney (JCP) - Get J. C. Penney Company, Inc. Report , which reported a weak first-quarter last week amid the current decline of the retail industry, saw a bright spot in athletic apparel. On a company earnings call, J.C. Penney CEO Marvin Ellison touted Adidas (ADDYY) as one of the retailer's strongest brands. Adidas also helped sponsor the Get Outdoors event.
At the event, TheStreet saw it all, from hunting knives to advanced waterproof cameras to socks that keep your feet odor free.
Here's some of the coolest stuff.