Updated from 6:51 a.m. EDT
Jerry Seinfeld is out and Eva Longoria is in as celebrity endorser for
on its new series of television commercials, which are trying to take on
. Longoria, the Golden Globe-nominated star of
, ranked No. 14 on
's list of 2008's sexiest women.
Last year, Fred Fuld at
developed the Eva Longoria Stock Index, which has been implemented at
. The index includes such Longoria-connected stocks as
New York & Company
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