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Updated from 6:51 a.m. EDT

Jerry Seinfeld is out and Eva Longoria is in as celebrity endorser for

Microsoft

(MSFT)

on its new series of television commercials, which are trying to take on

Apple

(AAPL)

. Longoria, the Golden Globe-nominated star of

Desperate Housewives

, ranked No. 14 on

FHM

's list of 2008's sexiest women.

Last year, Fred Fuld at

Stockerblog.com

developed the Eva Longoria Stock Index, which has been implemented at

Stockpickr.com

. The index includes such Longoria-connected stocks as

Sony

undefined

,

New York & Company

(NWY)

and

Pepsi

(PEP)

.

To read more, visit Stockpickr.com

Stockpickr is a wholly owned subsidiary of TheStreet.com.