Updated from 6:51 a.m. EDT

Jerry Seinfeld is out and Eva Longoria is in as celebrity endorser for

Microsoft

(MSFT) - Get Report

on its new series of television commercials, which are trying to take on

Apple

(AAPL) - Get Report

. Longoria, the Golden Globe-nominated star of

Desperate Housewives

, ranked No. 14 on

FHM

's list of 2008's sexiest women.

Last year, Fred Fuld at

Stockerblog.com

developed the Eva Longoria Stock Index, which has been implemented at

Stockpickr.com

. The index includes such Longoria-connected stocks as

Sony

(SNE) - Get Report

,

New York & Company

(NWY)

and

Pepsi

(PEP) - Get Report

.

To read more, visit Stockpickr.com

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