Starbucks Adds Impossible Breakfast Sandwich to U.S. Menu

The Impossible sausage, egg and cheddar sandwich is now available at a majority of U.S. Starbucks locations.
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Starbucks  (SBUX) - Get Report has added a plant-based meat breakfast sandwich from Impossible Foods to its U.S. menu.

The giant coffee chain said the Impossible sausage, egg and cheddar sandwich was now available at a majority of its roughly 15,000 U.S. restaurants. 

Shares of Beyond Meat  (BYND) - Get Report, a rival to Impossible Foods, were falling 2.41% to $155.78. Starbucks rose 0.78% to $75.99 in trading Tuesday.

Beyond Meat reached a partnership earlier this year to have its products in Starbucks locations in China, the company's first entry into the Chinese market.  

Beyond Meat and Starbucks also have a deal in Canada.

“Starbucks works with a variety of suppliers around the globe,” a spokeswoman told Bloomberg when asked why the company chose Impossible Foods as its U.S. supplier.

“We’re pleased to add the Impossible Breakfast Sandwich, made with Impossible plant-based sausage, to Starbucks menu in the U.S., to meet the growing customer-interest in plant-based options” said Michael Kobori, chief sustainability officer at Starbucks. “Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich.”  

Impossible Foods' agreement with Starbucks follows last year's partnership with Burger King.

“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Patrick O. Brown, founder and CEO of Impossible Foods. “Impossible Foods is making plant-based foods that deliver unrivaled taste, nutrition and convenience. We’re excited to work with Starbucks, which shares our mission to make the global food system sustainable.”