Samung (SSNLF) unveiled its latest line-up of 5G-enabled smartphones, the Galaxy S20 series, at its annual Unpacked event launching its new Galaxy line-up of devices on Tuesday in San Francisco.
The three Galaxy S20 phones will be available starting March 6 and cost from $999 for the S20, from $1199 for the slightly bigger S20+ and from $1399 for the even larger and higher-capability S20 Ultra. All three phones have enhanced camera and video features, including 8K video capability and up to 100x magnification, and are 5G-enabled.
Samsung began the event by unveiling its new foldable Z Flip phone, which will cost $1,380 and be available starting on Feb. 14. Samsung appeared to be taking a different tack than rival Apple (AAPL) - Get Report by introducing its latest phones at higher price points.
"This is the year of Galaxy 5G," said Drew Blackard, Samsung's head of U.S. product management.
Samsung also introduced a new version of its wireless airbuds, the Galaxy Buds+, which will be available on Feb. 14 for $149. The new devices contain three microphones and have enhanced and controllable ambient sound features. They boast 11 hours of charge time.
When the Z flip phone is closed, a small cover display displays the time, text messages, and various phone indicators. When opened, video calls can be displayed on the upper half of the display with touchscreen controls at the bottom half.
It will be available in three colors -- mirror purple, mirror black and, in select countries, mirror gold. An advertisement for the new foldable Z Flip phone first aired during Sunday’s Academy Awards broadcast.
The Galaxy Fold, a high-end smartphone with a folding screen in the middle unveiled last year, was a disaster as reviewers discovered the phone’s screen easily cracked and stopped working.
This story will be updated with additional announcements.