Cannabis Branding Is the Next Frontier

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Cannabis is still a burgeoning industry and its growth is rife with growing pains.

Joining TheStreet Thursday is Joshua Otten, CEO of RONIN - a branding agency for cannabis and hemp companies. He spoke about some of the issues concerning cannabis branding and how companies can navigate the current regulatory landscape.

Young cannabis companies often have issues transitioning from having a good product to being able to turn that product into a brand that is instantly recognizable to consumers and is attractive on shelf space.

That is where RONIN comes in. Check out the video above for the full interview