Roku began notifying customers Monday that they could lose access to the YouTube TV app after the negotiations broke down.
In an e-mail Monday to its YouTube TV users, Roku said recent negotiations with Alphabet’s Google to carry the app “have broken down because Roku cannot accept Google’s unfair terms as we believe they could harm our users,” Bloomberg reported.
Both Roku and Alphabet shares traded lower Friday.
It’s unusual for streaming platforms to remove major channels from their portfolio, though it’s a regular occurrence in spats between pay-TV providers and linear TV networks.
Viewers who already have the YouTube TV channel on their Roku service will continue to get it, but not new users, said a report from Axios. YouTube said it still wants to work out a deal with Roku.
Earlier in the week, Roku said, "Google is attempting to use its YouTube monopoly position to force Roku into accepting predatory, anti-competitive and discriminatory terms that will directly harm Roku and our users."
Alphabet said it had "been working with Roku in good faith to reach an agreement that benefits our viewers and their customers. Unfortunately, Roku often engages in these types of tactics in their negotiations."
YouTube said Friday, "To be clear, we have never, as they have alleged, made any requests to access user data or interfere with search results. This claim is baseless and false."