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Shares of content streaming service provider Roku (ROKU) - Get Roku Inc. Report staged a slight recovery on Thursday after Needham analyst Laura Martin raised her price target on the stock and noted that negative sentiment toward the company's prospects was "overdone."

Shares of Roku gained 2.4% to $62.19 in trading on the Nasdaq Stock Exchange, partially reversing a 14% loss registered the day before after Macquarie Research and Loop Capital both downgraded the stock on streaming competition concerns.

In a note to clients, Martin maintained her buy rating on the stock and raised her price target to $85 from $65, citing user growth opportunities with new Walt Disney (DIS) - Get The Walt Disney Company Report and Apple (AAPL) - Get Apple Inc. Report streaming services, ad dollar flow to non-linear TV and the possibility company the company could be acquired.

Martin also named Roku a "Top Pick" for 2019.

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Roku investors are suffering proverbial whiplash from two competing views: That Apple's forthcoming foray into content-streaming and the ability to broadcast that content directly from Apple devices will hurt Roku's stance, and on the flip side, that a deal with Apple to integrate AirPlay 2 into its ecosystem would present new opportunities to make Roku more available to customers beyond iOS users.

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