Rite Aid is hitting its highest price since late April, and at one point was up more than 26%.
The company delivered a top- and bottom-line beat for its fiscal first-quarter results, a difficult feat for retailers in the current environment.
A loss of 4 cents a share came in well ahead of estimates looking for a loss of 38 cents. Revenue grew 12.5% year over year to $6.03 billion, which came in more than $400 million ahead of consensus expectations.
After undergoing a reverse split just over a year ago, many had pegged Rite Aid as another retailer that would bite the dust. Perhaps it still will, but after a decent quarter, the stock is understandably rallying.
Trading Rite Aid Stock
I’m not trying to make the case that Rite Aid stock is a slam dunk buy from a fundamental perspective. In that light, both Walgreens (WBA) - Get Report and CVS Health (CVS) - Get Report appear more attractive.
However, from a technical perspective, there’s no reason for bulls to ignore the price action.
Thursday’s action is impressive, as Rite Aid stock reclaims the 50-day and 20-day moving averages and clears downtrend resistance (blue line). This trend has been in play since the highs in December.
What bulls really want to see is a move over $15.84, which is the prior June high. While shares did eclipse this mark earlier in the session, a close above it would be preferred.
That would put the 50% retracement in play at $16.56, followed by the 61.8% retracement at $18.29 and stiff resistance near $18.50.
On the downside, a break back below downtrend resistance puts the 20-day and 50-day moving averages in play. That’s followed by $11.50 and the 200-day moving average.
Should bulls completely lose control of Rite Aid stock and fail to hold that last zone of support, it puts the March low near $9.25 on the table.
For now though, watch the $16 to $16.50 area on the upside. Above potentially unlocks more upside.