Procter & Gamble Co. (PG - Get Report)  was raised to outperform from market perform by Wells Fargo Securities analyst Bonnie Herzog and the price target was lifted to $115 from $91, imply an 11% gain form the stock's close on Friday.

Herzog said she sees upside and is a fan of management, led by CEO David Taylor. She admits she is "late to the game," but that it "took awhile" for consistent results to show.

P&G recently was touted for gaining more access to the cloud for analyzing manufacturing data via General Electric's Predix MDC. This data-gathering system allows P&G to look at dozens of factories around the world in real time to gather insights on how to improve its manufacturing processes.

P&G is scheduled to release its third-quarter earnings April 23.

The company's dividend yield is 2.7%. The dividend is projected to change for the week of April 8 to 73.87 cents from 71.72 cents a share, according to Bloomberg.

Shares of P&G are trading were up  0.77% at $104.45.

The stock has six buys, 12 holds, one sell and two overweight ratings, with an average price target of $100.50, according to FactSet. 

Meanwhile, shares of consumer-products rival Clorox (CLX - Get Report)   were moving in opposite direction, after the stock was downgraded to underweight from neutral by JPMorgan's Andrea Teixeira. The price target was cut to $139 from $159. The analyst cited worsening trends and volume pressure due to distribution declines. This will lead to loss of shelf space, she said in a note.

Clorox has two buys, three sells, seven holds and one underweight rating, with a price target of $152.12 and dividend yield of 2.5%, according to FactSet.

Clorox shares are trading at $154.30, down 0.84% on Monday.