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NEW YORK (TheStreet) -- Jim Cramer fills his blog on RealMoney every day with his up-to-the-minute reactions to what's happening in the market and his legendary ahead-of-the-crowd ideas. This week he blogged on:

  • Developing discipline in the face of a rally, and
  • The strength of Sherwin-Williams and Whirpool.

Click here for information on RealMoney, where you can see all the blogs, including Jim Cramer's -- and reader comments -- in real time.

Own Up and Regroup

Posted at 12:30 p.m. EDT on Friday, Dec. 19, 2014

Two questions define this moment: "what should I buy?" and "have I missed the rally?"

It's up to the individual to answer these questions, but you have to try to develop some consistency and some discipline.

I learned this the hard way. Many a time when I ran a hedge fund I would miss a 4% rally like we just had. The tendency, though, is never to say "I missed it," and instead is to just say "what should we buy?"

That's why you need a disciplinarian in the room. Or you have to develop discipline yourself. For me, I was lucky enough to have Karen Cramer in the room, a tough-as-nails trader who spoke truth and didn't mind how upsetting it was.

We would review our portfolio every couple of hours back then and the meetings were really intense. Brutal. But we were successful, over 14 years tripling the market's performance after all fees. So, you have to presume we did many things right and one of them is endlessly reviewing to test conviction and check information and deciding whether opportunities had come and gone.

So, I am going to let you be a fly on the wall in one of these meetings.

On a day like today, I would come in to our morning meeting, held before the market opened, and say "Is it time to buy?" She would look at me with scorn and say, "Time to buy? You are kidding. The time to buy was Tuesday when everyone hated the market."

I would then say, "But we didn't." And she would say, "Well, we were stupid, we got it wrong and now we must be patient and wait for something to come in."

"Wait," I would say. "What if it doesn't come in? What do we do?"

She would respond: "Nothing, because we missed it and we have to own up to that and pay the price."

Now, after a few years and many missed rallies I pretty much could intuit the response, so I stopped asking. Instead, I tried to find stocks that would come in a bit as part of the everyday nature of equities and buy them, provided it was just the stock that was damaged, not the company.

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Now, these days, when I go on Twitter and mention this kind of discipline and the market goes higher, I am trashed by people who are many years my junior and have not been put through the performance mill. I find their reactions painful because they are so adamant, like I was when I first started, that it was not too late to buy. I just want to show them how much better it has been to wait probably 90% of the time. They don't understand discipline, though. And they will no doubt be blown out of the game as all people with no discipline are eventually. It's the nature of the beast.

So, you pick your spots. What would have been acceptable to buy today? How about some Nike (NKE) - Get NIKE, Inc. Class B Report , betting that expectations are just too high? That's OK. It acts badly, so that may mean someone's going to downgrade it Monday (remember, you have to be cynical). Maybe Deckers (DECK) - Get Deckers Outdoor Corporation Report  or Skechers (SKX) - Get Skechers U.S.A., Inc. Class A Report ? They are down in sympathy with Nike, as well as the incredibly disappointing Finish Line  (FINL) . I think you make your peace with one and use the collateral damage weakness to buy some, maybe half, and the rest on Monday if some jittery analyst cuts and runs.

That is how it is done. You see you missed the rally. You are now a beggar. And beggars can't be choosers.

At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, had no positions in the stocks mentioned.

Get Your Kicks From These Two Names

Posted at 3:31 p.m. EDT on Thursday, Dec. 17, 2014

You want strength? How about the strength of Sherwin-Williams (SHW) - Get Sherwin-Williams Company Report  and Whirlpool (WHR) - Get Whirlpool Corporation Report ?

As is so often the case with this market, both of these household names, which are, alas, household stocks, reported headline misses, one, Sherwin-Williams, in a pre-release, the other, Whirlpool, in an investor day summary.

If you just looked at the first paragraphs of the releases and then the headlines that appeared in the wires you would have shorted these two stocks nine ways to Sunday. There was nothing good.

But then you read the reasons why the numbers came out as they did and you were darned excited with the prospects. So the stocks instantly rebounded and have since come all the way back and then some.

These declines and rebounds are part and parcel of what makes this market so strong.

First of all we do not have a strong housing market. That means you almost always get a subpar top line vs. the blow out you are truly expecting given the runs in the stocks.

But second, the profitability of these two businesses has dramatically increased. The merger activity in both groups has been staggering. The appliance dumping from Korea has become much more muted. The raw costs have gone from being headwinds to tailwinds.

It's all pretty amazing.

Yet the hedge funds don't believe. These two are both whipping boys for the shorts, but the shorts have come up short betting against both.

Sherwin-Williams, in particular, is a fantastic story. First, the chief raw cost of paint is oil. Do you think that any paint company is going to cut its prices now?


The competition used to be fierce. But there are only a small number of players now and they tend not to compete on price. We know that the appliance business has rationalized, too, with General Electric (GE) - Get General Electric Company Report  selling its appliances business to Electrolux  (ELUXY) .

Why don't the shorts understand this? Because these two are what I call "football stocks," an old retail term meaning that their prices are kicked all over the place. These stocks had been tremendous disappointers over so many years that the hedge funds presume it's a matter of time before they disappoint. But they haven't. And they aren't about to.

Which is why, next time they swoon remember to buy, not sell. They are changed companies in a changed industry and if housing starts ever revert to pre-Great Recession levels, you are going to make a ton of money with these two.

At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, had no positions in the stocks mentioned.