Skip to main content

This column was originally published on RealMoney on Sept. 12 at 2:13 p.m. EDT. It's being republished as a bonus for readers.

Housing-related breakout! Every cohort! Look at

Fortune Brands




(WHR) - Get Whirlpool Corporation (WHR) Report

. Look at all the hard-goods makers, the companies that make products that go into homes. They are on fire.

This market is so classic. It gets a theme and runs with it to such an extent that you can make 3%, 4% overnight if you are in the right place.

It is as if every short-seller and every would-be long listened to the

Best Buy

(BBY) - Get Best Buy Co., Inc. Report

earnings call and looked at the rally in housing stocks and said: "We need exposure to this homebuilding cycle.'

My faves are



TheStreet Recommends


Black & Decker


, Fortune Brands,

American Standard




(MAS) - Get Masco Corporation (MAS) Report

and Whirlpool. At this pace, they will be too expensive next week!

But it's worth going along for the ride.

At the time of publication, Cramer was long Sears Holdings.

Jim Cramer is a director and co-founder of He contributes daily market commentary for's sites and serves as an adviser to the company's CEO. Outside contributing columnists for and, including Cramer, may, from time to time, write about stocks in which they have a position. In such cases, appropriate disclosure is made. To see his personal portfolio and find out what trades Cramer will make before he makes them, sign up for

Action Alerts PLUS. Listen to Cramer's RealMoney Radio show on your computer; just click

here. Watch Cramer on "Mad Money" at 6 p.m. ET weeknights on CNBC. Click

here to order Cramer's latest book, "Real Money: Sane Investing in an Insane World," click

here to get his second book, "You Got Screwed!" and click

here to order Cramer's autobiography, "Confessions of a Street Addict." While he cannot provide personalized investment advice or recommendations, he invites you to send comments on his column by

clicking here. has a revenue-sharing relationship with Traders' Library under which it receives a portion of the revenue from Traders' Library purchases by customers directed there from