Nintendo's (NTDOY) Switch, the company's hybrid game console, has exceeded expectations to the point where Nintendo is doubling the production of the device.

Despite the Switch's success however, Goldman Sachs maintains its "neutral" rating on the stock and 22,400 yen price target. 

"Nintendo Switch is still in the initial launch stage, and purchases continue to be driven by Nintendo's most loyal customers," Goldman analyst Masaru Sugiyama wrote  "It remains to be seen whether the value of the Switch as a user-friendly console, which makes it possible to play high-quality games both in and outside the home and features multiplayer and motion-sensing functionality, will appeal to others outside of Nintendo's core customer base."

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