The two companies revealed late Monday that once their $4.48 billion merger is complete the combined company would be called "Oath." The announcement comes after Yahoo said in January that it would rename assets not being sold to Verizon (namely its stake in Alibaba(BABA) - Get Report and Yahoo! Japan) Altaba Inc., and trade under the ticker AABA.
Okay, but where does the new name rank among the pantheon of ridiculous company names? TheStreet isn't sure, but it must be up there with American Outdoor Brands(AOBC) - Get Report —former gunmaker Smith & Wesson—or the parent company of the Chicago Tribune, Tribune Publishing—or Tronc as it is now referred to after a June rebranding.
Doesn't anyone hire marketing firms anymore?
Anyway, even as we ponder Tronc, American Outdoor and now Oath, TheStreet must also consider other entertaining (or annoying, depending on your perspective) company names in recent history: