Following several months of tests in the U.K. and Mexico, Netflix announced on Monday that it will provide customers around the world with top-10 lists for the most popular content within their respective countries. An overall top-10 list will be provided, as will top-10 movie and TV show lists.
As a Netflix U.S. subscriber, I haven't yet seen the overall top-10 list appear, but I have spotted the movie and TV show lists (for now, they’re buried within Netflix’s “Movies” and “TV Shows” pages). As of the time of this article, this top-10 U.S. TV show list is as follows:
#1) Love is Blind, a dating reality TV series (Netflix original)
#2) Narcos Mexico, a crime drama series (Netflix original)
#3) Locke & Key, a horror drama series (Netflix original)
#4 Gentefied, a comedy-drama series (Netflix original)
#5) Better Call Saul, the hit Breaking Bad spinoff series
#6) Babies, a docu-series (Netflix original)
#7) The Office, the hit sitcom series
#8) The Stranger, a British thriller series (Netflix original)
#9) The Chef Show, a cooking show (Netflix original)
#10) I am a Killer, a docu-series (Netflix original)
And the top-10 U.S. movies list goes as follows:
#1) The Last Thing He Wanted, a political thriller (Netflix original)
#2) The Foreigner, an action thriller
#3) A Haunted House, a horror movie spoof
#4) Girl on the Third Floor, a horror movie
#5) To All the Boys PS: I Still Love You, a teen romantic comedy (Netflix original)
#6) A Bad Moms Christmas, a comedy
#7) Mr. Right, a romantic action comedy
#8) The Other Guys, a crime action comedy
#9) Farmageddon, an animated kids comedy film (Netflix original)
#10) The Grinch, an animated kids comedy film
While top 10 lists only tell so much for a service with a library as deep as Netflix’s, it’s hard to ignore the fact that originals currently account for eight of Netflix’s ten most-watched U.S. TV shows, including its four most-watched shows.
And for both the movie and TV show lists, it’s notable that only a small amount of high-profile licensed material made the cut. Better Call Saul, The Office (set to be pulled from Netflix by Comcast's (CMCSA) - Get Report NBCUniversal at the end of 2020) and The Grinch are the exceptions to the rule here.
At a time when Netflix press coverage makes frequent references to the arrival of new streaming competition (Disney’s (DIS) - Get Report Disney+ especially) and the pulling of popular licensed shows and movies from Netflix, the top-10 lists serve as a reminder that originals and lesser-known licensed material account for a very large percentage of Netflix viewing.
They also might just be a sign of how Netflix uses its content recommendation algorithms to drive greater viewing of material that it either owns the rights to or which it doesn’t have to pay a lot to license.