(Netflix article updated with analyst commentary.)
NEW YORK (
shares rose sharply Wednesday on renewed takeover rumors.
The top pontential acquirer is said to be
In afternoon trading Wednesday, shares of Netflix were up 4% to $55.75, though volume was somewhat light at 650,000 shares. The average daily turnover in the name is 1.2 million shares. The options markets were also
beset with Netflix buyout rumors
This isn't the first time the e-tailer has been rumored to be interested in purchasing Netflix. Chatter hit Wall Street back in July that Amazon was considering the deal.
Also Wednesday, Susquehanna Financial Group initiated coverage on Netflix with a positive rating and price target of $70.
Analyst Marianne Wolk also named several potential Netflix acquirers. The list was long. In addition to Amazon, she mentioned
Starz group. She also cites
as possible acquirers of Netflix's assets.
Wolk believes there is a 50% chance Netflix is acquired.
Reported by Jeanine Poggi in New York.
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