NetFlix Gains on Takeover Talk - TheStreet

(Netflix article updated with analyst commentary.)

NEW YORK (

TheStreet

) --

Netflix

(NFLX) - Get Report

shares rose sharply Wednesday on renewed takeover rumors.

The top pontential acquirer is said to be

Amazon

(AMZN) - Get Report

.

In afternoon trading Wednesday, shares of Netflix were up 4% to $55.75, though volume was somewhat light at 650,000 shares. The average daily turnover in the name is 1.2 million shares. The options markets were also

beset with Netflix buyout rumors

Wednesday.

This isn't the first time the e-tailer has been rumored to be interested in purchasing Netflix. Chatter hit Wall Street back in July that Amazon was considering the deal.

Also Wednesday, Susquehanna Financial Group initiated coverage on Netflix with a positive rating and price target of $70.

Analyst Marianne Wolk also named several potential Netflix acquirers. The list was long. In addition to Amazon, she mentioned

Blockbuster

(BBI) - Get Report

,

Wal-Mart Stores

(WMT) - Get Report

,

Apple

(AAPL) - Get Report

,

Google

(GOOG) - Get Report

,

Microsoft

(MSFT) - Get Report

and

Liberty Media's

(LSTBZ)

Starz group. She also cites

Comcast

(CMCSA) - Get Report

,

CBS

(CBS) - Get Report

and

Sony

(SNE) - Get Report

as possible acquirers of Netflix's assets.

Wolk believes there is a 50% chance Netflix is acquired.

-

Reported by Jeanine Poggi in New York.

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