By Adam Smith
First internet streaming stole the radio, then it took our network T.V. and now it might just steal the ending to our favorite shows. That's if a new idea from Netflix takes off. The online video service titan is planning a choose-your-own-adventure format for one episode of its shows, the sci-fi series "Black Mirror," according to Bloomberg.
Netflix (NFLX) -- which already has some choose-your-own-ending children's programming -- was reportedly eyeing such a format for a while, but this would be a first for its adult shows, said Bloomberg.
The success of kids shows like "Puss in Book: Trapped in an Epic Tale" and "Buddy Thunderstruck: The Maybe Pile" persuaded executives to tinker with such a model for other shows, according to the report.
While the cost of filming and writing several extra shots will play into producing such shows, Neflix, apparently, has money to spend on the effort: It's pouring an estimated $8 billion on programming this year as it vies for eyes from competitors such as Amazon (AMZN) and Hulu.
Despite some rumors Netflix might enter the world of videogames as its explores more interactive videos, Bloomberg reporters shot down that idea. Instead, the company is apparently relying heavily on its original works such as "House of Cards" and "Orange is the New Black" to lock in views.
The company has 130 million memberships in more than 190 countries. So, there's many ways this choose-your-own adventure model might end.