Net Investors Don't Hesitate to Buy.com - TheStreet

barnesandnoble.com

(BNBN)

,

Wal-Mart

(WMT) - Get Report

and virtually every other retailer that has hung a shingle on the Internet has been seen as a threat to

Amazon.com

(AMZN) - Get Report

. Now,

Buy.com

(BUYX)

, which bills itself as an Internet superstore and stresses its low prices, will have a little extra cash to take on Amazon.

Meanwhile,

TheStreet.com Internet Sector

index was lately up 21.94, or 1.9%, to 1159.13.

Buy.com has debuted in strong fashion, up 13 5/8, or 105%, at 26 5/8 in recent trading. The stock was benefiting from the hype that surrounds many Internet IPOs, but this stock is going public at a time when many of the e-tailers have fallen out of favor. Amazon remains far from its 113 (split-adjusted) high made Dec. 9.

eToys'

(ETYS)

woes have been well documented, with the stock trading around 17 today after reaching 70 in November. So while Buy.com is hot today, it could be out of favor once the initial luster fades. Today, however, Amazon was lately up 7 1/4, or 10%, at 82 1/4.

TheStreet.com/NYTimes.com

joint newsroom took a closer look at Buy.com in an earlier

piece, while our own

Ben Holmes

outlines IPOs in depth each week.

Elsewhere in the sector,

Yahoo!

(YHOO)

was showing few side effects from yesterday's three-hour downtime, and if anything, it appears as if the publicity was helping out the stock. It was up 17 1/8, or 4.8%, at 371 1/8. Gains may also be coming ahead of its 2-for-1 stock split, which takes effect after the close of trading Friday.

RealNetworks

(RNWK) - Get Report

, which also splits Friday, was up 10 1/8, or 6.4%, at 169 3/8.

Other big movers included

FreeMarkets

(FMKT)

, up 13 21/32, or 5.7%, at 253 1/32, though it had traded today as high as 266. The business-to-business online auction provider was mentioned in a

Dow Jones

piece yesterday as one of 13 stocks to watch this year from

Emerald Research

.

Listed as the top pick by Emerald analyst Joseph Garner was

Safeguard Scientifics

(SFE) - Get Report

, a high-tech venture capital firm. Safeguard was up 8 11/16, or 6%, at 156 3/4 today.

TSC

columnist

Aaron Task

clued readers in to Safeguard last

September, when it was trading around 66.

TSC

also mentioned it last

March, when it was trading near 19.