Updated from 2:47 p.m. EST
made its first foray into the lucrative and popular world of video game systems Friday with the introduction of its plan for the "X-Box."
The new system, to be available in fall 2001, will take on the three leaders in the field: Japan's
Video game developers
, a unit of
, are all interested in making games for the system, according to Microsoft.
Microsoft has established a new dedicated games division, to be overseen by Robbie Bach, vice president of the company's home and retail division.
Microsoft's shares gained 1 point, to close at 101.