Under the agreement, Mattel said it will design and develop toys, dolls, playsets, games, puzzles, baby gear, plush, vehicles and other products inspired by Hello Kitty & Friends and Hello Kitty Cafe, and other characters in the Sanrio portfolio including Hello Kitty, Keroppi, Chococat, Badtz-Maru, Little Twin Stars, and Tuxedosam.
The toy lines and games will available in North America, Europe, Latin America, Australia and New Zealand beginning in the fall of 2020.
Separately, S&P Dow Jones Indices said Mattel will replace Bemis (BMS) on the S&P MidCap 400, while Bemis takes Mattel's place on the S&P 500.
Last month, Mattel announced that it has extended its licensing agreement with Warner Bros., maintaining a partnership with DC for girls, preschool, vehicles, games and novelty toy categories as well as growing those categories.
The company also expanded its global licensing agreement with Walt Disney (DIS - Get Report) that will span new titles and develop toys inspired by characters from Pixar film properties including "Coco," "Finding Nemo," "Monsters, Inc.," and "The Incredibles."
The El Segundo, California-based Mattel owns several iconic toy brands, including Barbie, Hot Wheels, American Girl, and Fisher-Price. Mattel will also create new content for DC Super Hero Girls.