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Over 160 years, Macy's (M) has established itself as one of the most iconic retailers in the United States, if not the world. 

From introducing 'novelties' such as colored bath towels to a certain parade you might watch on Thanksgiving, it's hard to imagine a holiday season without that omnipresent red star. 

As Macy's prepares to report earnings on Wednesday, Real Money's Stephen 'Sarge' Guilfoyle is breaking down how to play the stock. 

Macy's is Real Money's stock of the day. Read the latest on the stock here