Levi Strauss & Co. on Wednesday filed for an initial public offering of its class A common shares under the ticker symbol LEVI on the New York Stock Exchange.

The company is in a quiet period as required by the SEC, so the number of shares to be offered and the price range have not yet been determined. However, there are plenty of rumors and buzz on Wall Street about the iconic jeans maker, which has been private for the past three decades.

CNBC says the IPO values the company at $5 billion. It also says the company is seeking to raise between $600 million and $800 million and could hit the market as soon as first-quarter 2019. Marketwatch says the company is planning to "raise up to $100 million, although that sum is likely a placeholder."

Goldman Sachs & Co. and J.P. Morgan Securities LLC will serve as lead joint book-runners for the offering in a 12-bank team of underwriters and co-managers.

On Feb. 5, the company disclosed fourth-quarter revenue grew 9% on a reported basis and 11% on a constant currency basis, according to Bloomberg. Fiscal year 2017 net revenue of $4.9 billion grew to $5.6 billion in 2018. Net income was $285 million in the year ended Nov. 25, up from $281 million in comparable period a year ago.

Founded in 1853 by Levi Strauss, the clothing maker went public in 1971, but descendants of founder took it private in 1984, according to Reuters.

With headquarters in San Francisco, Brussels and Singapore, Levis has  about 13,800 employees worldwide.  Its Levi's, Dockers and Denizen brands are sold in approximately 50,000 retail locations in more than 110 countries. No single country represents more than 20% of its production, with independent contract manufacturers located in approximately 26 countries, the company's website says.