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Blaze Pizza, the LeBron James-backed counter-serve pizzeria, has become the fastest-growing restaurant chain in the United States, with its 200th franchise opening Tuesday, according to Forbes.

The Cleveland Cavaliers' All-Star forward is an investor, franchisee and paid endorser of the company.

James became an investor in Blaze Pizza in 2012 and owns nearly 10% of the company's worth.

"LeBron helps us punch in terms of our brand awareness well above our weight," Blaze Pizza CEO Jim Mizes told Forbes.

Blaze Pizza, a Pasadena, Calif.-based chain, was founded in 2011 by Elise and Rick Wetzel and was modeled after the Chipotle Mexican Grill (CMG) - Get Chipotle Mexican Grill, Inc. Report concept as a made-to-order approach to serving customers.

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Watch out, Apple: Louis Vuitton Tuesday unveiled its first smartwatch coined the Tambour Horizon in a bid to cut into Apple Inc's (AAPL) - Get Apple Inc. Reporthold on the wearables market, TheStreet reports.

The watch was made in conjunction with Alphabet's (GOOGL) - Get Alphabet Inc. Class A ReportGoogle and Qualcomm Technology (QCOM) - Get Qualcomm Inc Reportand starts at a lofty $2,450. It works with both Apple and Android devices, and is the first Android Wear smartwatch that functions in China.

Yes, it's Amazon Prime Day: Although many probably have Amazon (AMZN) - Get, Inc. ReportPrime Day fatigue right now, that doesn't mean they won't be spending aggressively on big digital deals. Amazon stands to ring up more than $2 billion in sales worldwide during the 30-hour sale known as Prime Day, Internet Retailer predicts. The gain would mark about a 21% increase from a year ago. U.S. sales alone are pegged at $1.56 billion, up 20% from last year, TheStreet reports.

Bitcoin has crashed: Traders that have rode the wave higher in Bitcoin via cryptocurrency plays such as Advanced Micro Devices (AMD) - Get Advanced Micro Devices, Inc. Reportand Nvidia (NVDA) - Get NVIDIA Corporation Reportmay want to reconsider their bullishness. Bitcoin prices entered into bear market territory Tuesday, TheStreet reports, as an embarrassing legal case kicked off in Japan and experts continue to squabble over key changes to the cryptocurrency's infrastructure.

Bye-bye regulations: President Trump late Monday nominated former Treasury official Randal Quarles as the Federal Reserve's top bank supervisor. As TheStreet's Ron Orol reports, the nomination could lead the way to a dismantling of many Obama Administration bank regulations and is one that is expected to send a positive signal for now to big and regional bank stocks. Orol points out that the appointment could boost bank stocks such as Bank of America (BAC) - Get Bank of America Corp Report, Wells Fargo (WFC) - Get Wells Fargo & Company Report, Citigroup (C) - Get Citigroup Inc. Reportand Goldman Sachs (GS) - Get Goldman Sachs Group, Inc. Reportin the near-term.

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