Shares of

Quaker Oats

(OAT)

and

TheStreet Recommends

Kellogg

(K) - Get Kellogg Company (K) Report

traded higher Friday on renewed speculation of a merger between the two food giants.

Shares of Quaker Oats jumped $5.06, or 7.5%, to $72.69. Kellogg shares rose $1.75, or 7.6%, to $24.75.