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KFC Wants You To Swap The Drive-Thru For Quick Pick-Up

KFC Quick Pick-Up will have customers placing an order online, driving to a restaurant location and then picking it up off a restaurant shelf.

In an effort to move customers away from the car window drive-thru, Kentucky Fried Chicken is launching another way to get that chicken quickly.

Known as the KFC Quick Pick-Up, the new program will have customers placing an order online, driving to a restaurant location and then picking it up off a shelf inside the restaurant. 

The move is meant to shorten drive-thru wait times that are currently at an "all-time industry high" of six minutes and 22 seconds, the company said in a Tuesday press release.

"It's 4:30 p.m., and the conversation starts, 'What's for dinner?,'" the company said in the release. "You try to pick up something quick, and the drive-thru line is wrapped around the building. You try the next closest option, and the line is equally as long."

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To launch the program, the popular fried chicken chain will designate "dedicated VIP parking spots” at a select number of KFC's American locations that customers can use to run into the restaurant for their order.  

Drive-thru sales have become particularly popular during the pandemic — experts from the NPD Group told CNBC that 44% of all off-premise orders for the entire restaurant industry was done through a car window in December 2020. 

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While KFC has not offered information on whether customers attracted by the contact-less order will feel comfortable going inside the restaurant, more fast food restaurants are expected to follow in KFC's footsteps with similar quick pick-up options.  

KFC is a subsidiary of Yum!Brands, which also owns fast food chains Pizza Hut and Taco Bell. At close on Wednesday,  (YUM) - Get Yum! Brands, Inc. (YUM) Report stock was up 0.7% to $127.79.