The new KFC chicken sandwich, which is double-breaded with extra crispy chicken and thicker pickles, will be available seven days a week in all 4,000 KFC restaurants in the U.S. by the end of February, the company said.
The company expects this new chicken sandwich to be a money-spinner.
"We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our sales expectations, so we knew that we had a winner," said Andrea Zahumensky, chief marketing officer of KFC U.S.
The sandwich will be available a la carte for $3.99 and in a combo meal along with french fries and a drink for $6.99.
"Many customers hadn't considered KFC as a part of the chicken sandwich conversation, but anyone who tastes this sandwich will know, without a doubt, that we're playing to win," Zahumensky added.
KFC's new sandwich consists of a quarter-pound, all-white meat, double-breaded extra crispy chicken breast topped with crispier, thicker pickles on a brioche bun.
Consumers can choose between mayonnaise or spicy sauce.
The new sandwich from McDonald's features an all-white-meat chicken filet.
McDonald's new lineup will be served three ways: crispy, spicy and deluxe, starting Feb. 24.
Shares of Yum Brands dropped 0.39% to $105.9 in trading Thursday.