Ken Fisher: Measure Risk With Benchmarks - TheStreet

Ken Fisher: Measure Risk With Benchmarks

Using benchmarks is a smart way to guide your investment decisions.
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Updated from 9:08 a.m. EDT

By Stockpickr Guest Columnist Fred Fuld of Stockerblog.com

Recently, I had the pleasure of interviewing Ken Fisher, head of the $45 billion Fisher Asset Management, a very longtime

Forbes

columnist and author of the books

Super Stocks

,

The Wall Street Waltz

,

100 Minds That Made the Market

and

The Only Three Questions That Count: Investing by Knowing What Others Don't

.

He is also coming out with a new book in the fall,

The Ten Roads to Riches: The Way the Wealthy Got There (And How You Can Too!)

, published by Wiley.

This is the seventh installment of my interview with Fisher. If you haven't read them yet, catch up with the earlier installments:

part 1

,

part 2

,

part 3

,

part 4

,

part 5

and

part 6

.

Stockerblog.com

: One of the key things I got out of the chapter "What My Brain Is Doing to Mislead Me" is to look at benchmarks. For example, if the market is down in general and your portfolio is down, and if you don't look at it from a perspective standpoint, that can misdirect your brain, right?

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