In its continuing push to integrate e-commerce into its brokerage business,
will start selling its research in a digital audio format via the Internet.
Through a partnership with
( ADBL), select J.P. Morgan research reports will be highlighted in a daily program covering individual stocks and overall market activity. The research will be available on the
J.P. Morgan in March went public with its plans to develop Internet-based features across the bank, especially in its private-banking efforts geared toward wealthy individuals.
This new research-distribution effort will essentially allow users, who will pay a quarterly subscription or individual program fee, to either stream or download the J.P. Morgan reports. J.P. Morgan wouldn't say how much the reports will cost.
John Conti, head of equity research at J.P. Morgan, says the firm is ready to push ahead with the plan as early as next week. The audio research distribution will help the firm "add people interested in a slice of the J.P. Morgan product line, namely the research," Conti says.
Since its announcement of plans to develop its Internet-related businesses, J.P. Morgan has gotten involved in e-commerce ventures in derivatives, fixed income and online banking, among others.